- Wednesday, October 16, 2024
Amazon.com has announced plans to incorporate advertising into its popular streaming service, Prime Video, starting next year. Following in the footsteps of other streaming platforms, Amazon will use ads as a means of generating additional revenue.
The introduction of advertising on Prime Video is set to occur in the U.S., U.K., Germany, and Canada in early 2024, with expansion into other markets to follow. To cater to user preferences, Amazon will also offer an ad-free option for Prime members in the U.S., available for an additional $2.99 per month. Pricing for ad-free streaming in other countries will be determined at a later date.
Amazon aims to create an advertising experience on Prime Video with significantly fewer ads compared to traditional linear TV and other streaming providers.
For U.S. customers, the cost structure for Prime Video will consist of the $14.99 monthly Prime membership fee or a discounted annual subscription priced at $139. Additionally, users can choose to pay an extra $2.99 per month for ad-free streaming.
In comparison, Netflix's pricing options include a $6.99 per month ad-supported plan, a $15.49 per month ad-free standard plan, and a premium plan costing $19.99 per month, offering more simultaneous streams and higher video quality.
As of now, Amazon shares are up 1.4% in premarket trading at $131.11, while Netflix shares have risen by 0.5%.
All Rights Reserved © 2024
Post a comment