• Wednesday, October 16, 2024

Elon Musk, the visionary behind Tesla, has once again made waves in the automotive industry with the announcement of the new Roadster. While the roadster is undoubtedly cool and is expected to boost the auto maker's shares, some argue that it might not be the game-changer Tesla truly needs.

A Revolutionary Collaboration

Musk revealed that the production design for the Roadster is now complete and set to be unveiled by the end of the year. This high-speed marvel, originally scheduled for release in 2020, will now hit the market next year. Describing it as a Tesla/SpaceX collaboration, Musk boldly claimed, "There will never be another car like this, if you could even call it a car."

Unprecedented Speed

One of the most impressive features of the new Roadster is its acceleration—from 0 to 60 miles per hour in under one second. This mind-boggling speed, according to Musk, is just the tip of the iceberg when it comes to this groundbreaking vehicle.

Speculations and Expectations

Despite the excitement surrounding the new Roadster, some analysts believe that it may not significantly impact Tesla's overall sales. With an estimated price tag exceeding $200,000 per vehicle, the market for such luxury cars is relatively limited. In comparison, Lamborghini and Ferrari combined sold around 23,000 six-figure vehicles in 2023.

The Shift Towards Affordability

Many argue that the real key to Tesla's future success lies in a more accessible electric vehicle. Chinese automaker BYD outsold Tesla in the EV market by offering lower-priced alternatives. Wall Street projections also indicate a shift, with Tesla expected to experience a 20% growth in sales volumes in 2024—down from the impressive 40% growth seen in 2023.

In conclusion, while the Roadster may be revolutionary in its own right, the true test for Tesla lies in its ability to reach a broader audience with affordable and practical electric vehicles.

Elon Musk recently shared his insights, amidst BYD's reveal of their new Yangwang U9 electric sports car design priced above $200,000 - aimed squarely at competitors like Ferrari.

Investors seem more drawn to sports cars from stand-alone sports car makers as opposed to mass-market auto makers. Ferrari boasts a market capitalization of $76 billion, similar to BYD, despite BYD shipping over 3 million cars in 2023.

Financial Performance:

In 2023, BYD saw over $5 billion in operating profit, a significant increase from $3.1 billion in 2022. Similarly, Ferrari's operating profit rose to $1.8 billion in 2023 from $1.3 billion in 2022.

Industry Giants:

Porsche holds a valuation of around $80 billion, while Volkswagen - despite owning 75% of Porsche stock along with Lamborghini - is valued at $74 billion.

Apple Shifts Gears:

Apple reportedly exiting its Project Titan EV project after a decade coincided with Musk's update.

Market Response:

Following Musk's remarks, a variety of Tesla peers saw fluctuations in their stock prices. NIO shares dropped by 2.9%, Ford Motor stock by 0.3%, General Motors by 0.5%, Lucid by 1.3%, Rivian by 1.2%, and BYD by 2.5% during trading.

Tesla's Journey:

Tesla stock has dipped from its 52-week high of $299.29, signaling a shifting landscape in the electric vehicle market.

Stay tuned for the evolving dynamics in the race for electric supremacy.

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